WHO WE ARE
a selective team of like-minded experienced leaders spanning the equine world – united with a common goal of learning, collaborating & leveraging technology to address equine industry challenges & opportunities in a way that preserves & advances the industry.
OUR GOALS FOR ETC
CREATE
Create learning opportunities on key technology concepts and innovations.
FIND
Find common problems and opportunities amongst stakeholders that might warrant collaborative initiatives.
DRIVE
Drive simplification and standardization of rules, processes, and communication to improve user experience.
GAIN
Gain deeper insight into end user behavior and preferences through the use of technology.
ETC OVERVIEW
COMMITMENT
- Provide Industry Insights
- Facilitate Connections
- Quarterly Virtual Meetings
- 1-Year Term
BENEFITS
- Shape the Equine Industry
- Tech Insight & Education
- Early Access to Innovative Advancements
SAMPLE QUARTERLY MEETING TOPICS
Identify how to use technology drive engagement among current users/members and attract new people to your market.
Gain deeper insight into market stakeholders’ habits, desires, and frustrations.
Understand how to minimize risk and cost associated with technology initiatives.
Exploration of collaborative technology initiatives with other equine market and thought leaders.
Understanding of how artificial intelligence (AI) might benefit your current organization and market.
INTERESTED IN ETC?
- Apply by July 31, 2025
- Questions about ETC? Email angela.mader@innate.ly
